Data Analysis

You know what’s worse than having no data? Having tons of data but no idea what it means. I’m here to fix that. I turn your numbers into stories that actually help you understand what’s going on and what to do about it.

What I Actually Look At

• User Behavior - How people actually use your stuff (spoiler: it’s probably not how you think they do)
• Conversion Funnels - Where people get confused and leave (and how to fix it)
• A/B Test Results - What actually works vs. what just looks good
• Performance Metrics - The numbers that actually matter for your business

My Approach

I start by figuring out what you’re trying to achieve, then I dig into the data to find the real story. No fancy charts that nobody understands - just clear insights that help you make better decisions. Every finding comes with practical next steps, not just “here’s what happened.”

The Tools I Use

• Google Analytics (but I make it make sense)
• Mixpanel (for the detailed stuff)
• SQL Queries (when I need to dig deep)
• Statistical Analysis (that actually means something)
• Data Visualization (that humans can actually read)