Wolt

Over three years at Wolt, I worked across different teams. I started in the Retention and Engagement team on the consumer side, then moved to the Merchant Experience division.

Wolt+

My proudest moment was designing Wolt+, our customer loyalty subscription program. It was a big collaboration across teams, and our Brand team brought amazing creative energy to it.

Loyalty and Promotions

I worked on features that kept people coming back. On the consumer side, I helped make Wolt+ a success. For business clients, I designed tools to keep them engaged and happy.

B2B Experience

I redesigned the Analytics experience for our business partners. I also led the loyalty program design, giving me a full view of the user journey from consumer apps to internal tools to B2B dashboards.

Internal Tooling

I designed tools that made life easier for our in-house team. I also built an internal A/B testing platform that let us run experiments quickly and make decisions based on real data.

Sidequests

I built a collection of Figma plugins. The most popular one, Salmiakki, let designers use real data in their mockups. I worked with data engineers to make it seamless and wrote documentation so everyone could use it. Another plugin simplified our localization workflow.

I also started Wolt Design Talks, a meetup series for skill-sharing and design discussions within the company.